The process, known as sideloading, allows for users to install apps to their devices that have either been downloaded directly from a website or developer as you would on a PC or Mac, or from a third-party app store such as Amazon’s Appstore, which originally launched for Android back in 2011.Īpple has historically always been against users being able to sideload apps, having published a document titled “Building a Trusted Ecosystem for Millions of Apps” which goes into detail on why the control it has over the App Store is a good thing, and that it believes that third-party app stores and sideloading is a security risk. The requirements of this state that “gatekeeper” companies such as Apple must open up their services and platforms to other companies and developers. This change is being made by Apple in order to comply with the new Digital Markets Act (DMA) issued by the European Union which went into effect on 1st November 2022. Bloomberg’s Mark Gurman, writing in his Power On newsletter, is reporting that iPhone users in the EU will have the ability to download and install apps from sources outside of Apple’s App Store starting from the first half of 2024.
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